CORPORATE BRANDING SOLUTIONS
Our corporate branding solutions BUILD A UNIQUE IDENTITY FOR YOUR BRAND so that you can enjoy a premium edge over the competition.
Services that we provide
Brand strategy is very fundamental and the foundation for building a strong brand.The brand communication strategy is one of the ways the brand manifests itself with consumers and customers alike. The emerging brand personality should create relevant and meaningful engagement with the customers.
Internal branding is not about motivating employee alone but it is aligning every internal stakeholder to become brand ambassadors. Internal branding is as important as branding for the customer. Brands that are internally aligned can produce results better than the competition.
The custodianship of a brand should go well beyond the marketing department. It is important that the brand is aligned across all the key stakeholders who are managing and helping build the brand. Brand management tools aid people to get trained on brand thinking.
The identity of the brand or the corporate identity of a company is the most visible symbol representing the very values of the brand. Brand design encompasses all the aspects of the brand including people and culture to create differentiation and build a unique value for the brand.
Digital branding is not only about how brand design works in digital spaces but more importantly it is about how your brand approaches the digitally savvy audience.This can be in designing a mobile first website, or developing UI and UX for an app to creating digitally relevant content.
Corporate branding or corporate identity is bringing together everything about the organization and manifesting through an idea and allowing the design to express the rest.It is about infusing a branded culture in a unique manner that defines a corporation, its values and the attributes.
What is a brand, and why is it critical to my company’s success?
A brand is the perceived identity of and emotional connection with your company and its products and services. A brand identity must be consistent and constant to be effective. You want unified branding in everything you do, from your company logo to your annual report—otherwise, your employees and prospects get mixed or conflicting information.
What is branding?
It used to be that all a business owner needed to be successful was a business card, a yellow pages ad, and a decent product or service. That won’t work anymore. Now you need a website, marketing collateral, brochures, and so much more.
Spot-On Branding ensures that your message to prospects is consistent and clear. Part of the brand-building process we help with is crafting marketing and advertising strategies to entice clients to buy—not just once, but as often as possible. If we can create raving fans, your business will be successful beyond your wildest dreams.
Why should I brand?
If your brand identity isn’t strong and recognizable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Spot-On Branding can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!.
What is the difference between a company logo and branding?
Your logo is just one piece of the puzzle that is your brand. Your logo is important, and it plays a significant role in your brand marketing because it’s the visual representation of your company. But it’s not your brand. Branding ties together all the elements of your marketing and advertising—including, but not limited to, your company logo.
What do you offer that others don’t?
Ears that actually listen to your goals, eyes that see your company as the successful, distinctive creation it is, and hands that craft and manage your brand to take your story to the next level. We see the bigger picture of your successful business, and we help you get where you want to go with a comprehensive plan: branding.
I tried working with someone on my company logo once, but she didn’t really listen to me, and I don’t like my logo. How are you different?
At Spot-On Branding, we take the time to listen to you, and we want to hear it all—good and bad. We need to know everything about your company and your story in order to brand you properly. We don’t know what you want—you do, even though you may not realize it—until we delve into your story. Then, we narrow down what you need, create your vision, and deliver it to you. But you’re in charge.
How often should I update my brand image?
Most big companies freshen up their brand image every 7–10 years, regardless of circumstances, by doing minor alterations. Changing fonts and color combinations or eliminating shapes can keep your company from looking obsolete. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.
Can I afford to hire a professional branding company?
Yes, you can. You would be surprised at our range of services and how affordable our packages are. When you’re molding something as important as your brand identity, you need to interview branding specialists to find the right person for you.
Spot-On Branding needs to communicate your vision. The right person will listen, help you determine what is best for you, and get it right the first time—saving you money. Hiring Cheap Brands, Inc., is almost always a disappointment because they won’t listen, they can’t and don’t take the time to learn your story, and you end up on the revisions merry-go-round because they just don’t get you and your message.
Do I really need a custom-designed corporate logo?
A custom-designed corporate logo is central to your brand building. You want to set yourself apart, and a custom logo is one excellent way to do that. The last thing you want is someone else using your logo. Prospective clients need to take one look and know your corporate logo instantly. So yes, you absolutely, positively need a customized logo.
What can I expect if I work with you?
When you work with Spot-On Branding, you can expect a partner in your success. We will talk about your company’s strengths, weaknesses, target audience, and goals. We’ll look at your current brand marketing and figure out what’s working, what’s not, and how to get on the right track. You won’t be lectured or ignored. On the contrary, you’ll be encouraged and treated as the brilliant entrepreneur you are. After all, you’ve come this far!